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STRATEGY
MARKET ANALYSIS
WHAT ARE THE BARRIERS TO ENTRY?
WHAT RETAIL PRICE POINTS WILL WIN THE BUSINESS?
WHAT VALUE PROPOSITION
WILL BE SUCCESSFUL?
FINANCIALS
HOW WILL BUSINESS REQUIREMENTS AFFECT YOUR BOTTOM LINE?
WHAT COSTS DO YOU NEED TO INCLUDE IN YOUR PRICING?
HOW DO YOU NEGOTIATE
FREIGHT TERMS, PAYMENT TERMS, REBATES, ETC.
PRESENTATION
WHAT ELEMENTS ARE IMPORTANT TO MERCHANTS/BUYERS?
HOW SHOULD THE
PRESENTATION FLOW?
WHAT MARKET INFORMATION
IS NEEDED?
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